Pop-Tarts new flavors have been announced by the company, and peanut butter will headline their newest release due to popular request. Kellogs introduced “Pop-Tarts Gone Nutty!” as the pastry line is giving peanut butter another shot after giving up on their first attempt in 1986.
The new line will also feature a Frosted Chocolate Peanut Butter Pop-Tart along with the original flavor that will also include a unique style of wrapping. The new peanut butter flavors will be wrapped in gold foil, unlike the usual silver foil, to set them apart from the classic flavors.
“Peanut butter has long been the most requested flavor by our fans,” Pop-Tarts marketing director Dick Podiak said in a news release. “We think everyone will agree it was worth the wait once they taste these delicious new varieties.”
The popular brand has become a breakfast staple for youngsters around the world and has even grown on adults. Now Pop-Tarts new flavors will look to standout with traditional flavors like Strawberry and Chocolate.
To promote the new line, the company is sending a toaster-shaped truck across the nation to hand-deliver their new product to customers. The two highly anticipated flavors are expected to be a hit, and they’re already available to buy off store shelves nationwide.
The last time Kellogs tried a peanut butter flavored Pop-Tart, it didn’t go over as planned. According to Foodbeast, the Peanut Butter & Jelly Pop-Tart was discontinued in 1986, and fans have been waiting for it’s next installment ever since.
The wait is finally over, as the creamy goodness will return, hopefully for good. The original peanut butter flavor will be covered with sugar crystals while the other will have a chocolate covered shell.
Most believe the popular morning snack food’s peanut butter release is well overdue, but the company couldn’t have picked a better time. Peanut butter is a flavor phenomenon across the United States right now, and it’s been 27 years since the last Pop-Tart’s installment which should drive sales.
Will you give Pop-Tarts new flavors a try?
[Image via Creative Commons]