Burger King Unveils McRib Buster
Burger King just got its own McRib.
The restaurant chain unveiled its BK Rib Sandwich today and many have dubbed it a McDonald’s McRib buster. The sandwich features boneless ribs a tangy sauce and a sweet bun. It will make its national debut on May 21.
The McRib has gathered a cult following over the years largely because the sandwich is only available at certain times of the year. Burger King will be using a similar strategy with its own ribless sandwich. The BK Rib Sandwich will go on May 21 and will only be available until the end of summer.
Scott Hume, editor of BurgerBusiness.com, said: “That McDonald’s has been bringing back McRib for 32 years tells you it’s popular and important.”
Burger King will also be releasing a Memphis pulled pork sandwich and a Carolina BBQ sandwich next week. Sweet potato fries and a BBQ chicken salad will also be available this summer at BK.
Eric Hirschhorn, vice president of global innovation, said: “Our guests have grown to look for a variety of options … It’s not just about beef anymore, but other proteins like chicken and turkey and pork.”
Do you think the BK Rib Sandwich is a McRib buster? McDonald’s spokesman Danya Proud said today that she was confident that McDonald’s customers would continue to eat McRib sandwiches. Proud didn’t say when the sandwich would be back at McDonald’s but did say that it “will be returning.”
According to Burger Business, this is the first time that one of McDonald’s competitors has added a ribless BBQ sandwich to its menu.
Are you excited for the BK Rib Sandwich? If you live in Chicago, San Francisco or Los Angeles you’ll be able to use BK’s new delivery service to get your hands on the McRib buster.
