The Coco Effect: The surprising (or not) experience of being a celebrity’s sole Twitter follow

When Conan O’Brien tweeted last week that Sarah Killen’s life was “about to change,” despite all the Team Coco fervor, I was a bit skeptical.

But change it certainly did. To catch you up, Conan got into a bit of a real life flame war with NBC over their Indian giving of his lifelong dream gig as host of “The Tonight Show.” Coco quit with full support of the internet, and Jay Leno looked kind of like an overflowing bag of douche forever more. (Especially given that Leno is about as funny as testicular cancer. Which is to say, not at all funny.) Conan, a New Yorker lost in the wilds of Los Angeles (a fate worse than death for real New Yorkers), has picked up a Twitter account since and a sizeable following, documenting his experience since joining the ranks of the unemployed.

On the 5th, Coco tweeted:

I’ve decided to follow someone at random. She likes peanut butter and gummy dinosaurs. Sarah Killen, your life is about to change.

He followed up with:

Sarah likes Twizzlers and craves cantaloupe. I like Raisinets, but melon feels creepy in my mouth. Twitter pals 4 eva! 🙂

In the days since Conan friended Killen (@lovelybutton), she’s amassed over 18,000 followers (up from three) and gotten a whole boatload of swag for her trouble. Popeater interviewed the lucky Twit, and here’s a snippet:

How has this affected your life?
It has really helped out. I haven’t had anything negative happen so far. I’m getting married on September 25, and we didn’t know if we would be able to afford it. Now I’m getting custom made shoes and a dress from Kelima in New York. They offered a gown in exchange for promoting their favorite charity, the Children’s Hunger Fund. We’re getting a limo, Classic Creations is giving us wedding bands and there’s a vineyard in California sending us wine. We’ve got it all covered now…

Is Conan invited to your wedding?
Absolutely. My fiance wants Conan to be his best man. That would be really cool. And hey, if he wants us to come on his show, we’d get married on there. That would be fantastic.

Sarah says she’s not ready for the hype to die down yet, and is considering starting a charity. You can follow Sarah too, she’s @lovelybutton.

[via Gawker]