Lindsay Lohan sues, claims E-Trade baby is based on her

Lindsay Lohan is seeking $100 million in damages from E-Trade for a Super Bowl commercial featuring a “milkaholic” baby with promiscuous, boyfriend-stealing tendencies.

The baby in the ad, named “Lindsay,” who at one point stumbles into the frame and says “milk-a-what?” is a clear parody of Lohan, Lohan seems to believe. Lohan’s claims that the baby resembles her seem to be slightly… overstated. Her lawyer says:

Stephanie Ovadia, said the actress has the same single-name recognition as Oprah or Madonna.

“Many celebrities are known by one name only, and E-Trade is using that knowledge to profit,” Ovadia said.

They used the name Lindsay,” Ovadia said. “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”

Ovidia believes her client is entitled to $50 million in exemplary damages, plus another $50 million in compensatory damages. Lohan seeks an injunction barring airplay and her team would like “every last copy of the commercial” provided to them. E-Trade has not commented on the lawsuit.