Erika Jayne Flaunts New 'Inches' In Dagger Stilettos

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Rebecca Cukier

Erika Jayne is quite literally showing off her new "inches" - and it isn't just the shoes. The 50-year-old Bravo star made headlines ahead of the New Year for announcing she's branching into business - joining the likes of Lisa Rinna and Porsha Williams in running her own show, Erika is bringing shoppers her own range of hair extensions.

A 2022 Instagram share is now seeing Erika show off her poker-straight and platinum blonde "inches." Of course, it's the fake hair, here.

New Year, New Inches

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Scroll for the photos. December marked the RHOBH star announcing her new Pretty Mess Hair brand. Posting last night, Erika posed all fierce and from a studio while crouching down and flaunting her animal-print style. The singer and ex to Tom Girardi rocked a sweeping and statement leopard-print coat matching the world's highest pair of stilettos heels - fans also saw Erika in tight black pants.

A massive hair flick from an artificial wind machine drew the eye to Erika's long locks - see her caption after the photo.

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Addressing fans, the reality star wrote: "Inches, you can get some too. PRETTYMESSHAIR." Erika's Instagram handle is @theprettymess. Her post gained likes from actress Jamie Lynn Spears, Chrisley Knows Best star Savannah Chrisley, plus fellow Bravo face and beauty founder, Lisa Rinna.

“I have worn every type of hair extension on and off stage, and on TV for over a decade,” Erika told People last month. “So I know what I love and works best for all situations. You name it, I’ve worn it!”

'No Permanent Commitment'

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Erika, who very much ended her "permanent commitment" by divorcing husband Tom after 20 years, added:

"There is not a 'look' I will not try because the great thing about extensions is that you can quickly and quite easily take them out and still have your original hair. No permanent commitment, which makes it fun!"

She continued: "Beautiful hair immediately makes me feel pretty and as if I can take on the world! Nothing is quite as powerful as a luscious mane of hair."

Reality = Business

If you spotted Savannah Chrisley's name further up, she's running a brand, too - 2020 marked the launch of SASSY by Savannah cosmetics. Erika joins the long list of celebs running their own brands, from Bravo's Bethenny Frankel and her Skinnygirl to Jessica Alba and her Honest line.

Of course, the moguls are now household names - Kim Kardashian, Kylie Jenner, and Rihanna are all billionaires thanks to their savvy business moves.