Netflix superstar and Squid Game face HoYeon Jung has been snagging those brand deals - not only is the actress fronting American fashion brand Calvin Klein, she's also the new global ambassador for luxury French label Louis Vuitton.
Jung's Instagram following, which has shot up 15 million in just three weeks amid her viral status, now sees her reach worth $$$, and it looks like the brands are willing to splash the cash on streaming's biggest 2021 face. Check it out below.
Scroll for the Louis Vuitton snaps. South Korean model Jung is no stranger to high fashion, having walked the runway for the likes of Chanel and Bottega Veneta prior to finding acting fame on dystopian drama Squid Game.
The 27-year-old announced her ambassador status with Kardashian-adored brand Louis Vuitton on October 9, stating: "It is an honor to start my acting career with Louis Vuitton, the brand I have modeled for. I look forward to all the moments with Louis Vuitton as a global ambassador."
A newer photo sees the star in a head-to-toe monogrammed look bearing the iconic LV logo. Jung posed in a winter coat in multi-tonal browns, rocking a slight schoolgirl vibe as she also sported black socks, patent black LV loafers, plus a super-cute and monogrammed backpack, one adored by the likes of 42-year-old Kourtney Kardashian.
Looking shocked in her opening photo and wearing hoop earrings, the Seoul native stunned with red lipstick while posing from a floor, writing: "#ad @louisvuitton." More after the snap.
In a statement, LV's Creative Director Nicolas Ghesquière said: "I immediately fell in love with HoYeon's great talent and fantastic personality, and I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago."
Meanwhile, Jung has been opening up on juggling her high-profile acting career with what's technically a return to modeling via the new promotional gigs. She told People: "I hope I can do both but, physically, I think if I got a role or a new series came in, then I’d have to focus on the shooting."
The former freelance model continued: "At that moment, I don't think I can do modeling at the same time as acting, but, if I don't have a time [where I need to be shooting], then I could do modeling. I could manage. I'm a very flexible person!"
Louis Vuitton comes with a long list of former celebrity ambassadors not limited to MCU actress Angelina Jolie, "Rare" singer Selena Gomez, plus 63-year-old pop icon Madonna. Louis Vuitton has also recently tapped boy band BTS.
