After re-posting videos by Kourtney Kardashian, Kylie Jenner, Ali Wong, and Shay Mitchell thanking her for sending them boxes containing the Cravings cookbook, branded pots and pans, and some fresh herbs, she blasted others who had contacted her asking for their own box.
“Please don’t ask for a box. My marketing budget is not infinite but my love for you is. Also I see some of u asking and you’re literally rich,” she wrote.
Teigen then posted a video of herself in her home to further address the matter. She said that when she used to receive packages from celebrities promoting their start-up businesses, she would donate them. Then, she sad, she realized how much work it was to make the boxes and how difficult the process can be.
She thanked those who worked with her on her gift boxes and said that she doesn’t take the start-up merchandise from other people for granted anymore.
“Anyhow, that wasn’t even written for the fans asking for one. I’m gonna start doing a ton of giveaways. I’m excited to be able to put together things like this all the time and to show you guys how hard we work on everything. That was honestly just meant for my friends who are literally writing saying ‘uh, mine hasn’t gotten here yet,’ and uh, that’s cause I didn’t send it to you.”
Her husband John Legend could be heard laughing in the background at the comment.
She added that she was “kind of” kidding, but said that not all of the gifts have been sent out because it is one individual driving around Los Angeles delivering the boxes and noted that her business is “tiny.”
Teigen also took a jab at Alison Roman, who she has been battling with after the New York Times bestselling cook called out her business model and accused her of selling out.
Teigen noted that perhaps people assumed that it would be easy for her to give out the free merchandise because “someone” put it in their heads that she is running a content farm and has ample money to get everything done.
The Cravings cookbook author had previously said that Roman’s comments were hurtful and that though she had championed her fellow food lover in the past, the two should perhaps unfollow each other on social media.