Ford Apologizes For Figo Ad Controversy
Why would you want to buy a Ford Figo? According to a few tasteless adds from the WWP Group, the car has ample trunk room to haul at least three busty women around.
Ford and its ad agency WWP brewed up some controversy this week when a few tasteless ads were posted to the website Ads Of The World.
The ad, which features a cartoon Silvio Berlusconi driving a Ford Figo with a bunch of women in his trunk, has been removed from the website.
Another ad showed Paris Hilton driving around with the Kardashian sisters in bondage.
The ads came with the tagline: “Leave your worries behind with Figo’s extra large boot.”
According to the Business Insider, the ads were never supposed to see the light of day. They were made by a JWT India, an ad agency owned by WPP, and were posted online without permission.
WPP wrote in a statement: “We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.”
Ford also apologized for the ad, saying: “We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.”
What do you think of Ford’s Figo ads?