Last year, Beyonce and Jay-Z pledged themselves to veganism in preparation for Coachella. Now, as the world welcomes a new year, the power couple is encouraging fans to do the same. The married rappers wrote an introduction for a new book by Marco Borges, an exercise physiologist and close friend to the Carters, in which they advocated for how important it is to maintain a plant-based diet, according to Billboard.
In the book, called The Greenprint: Plant-Based Diet, Best Body, Better World, the Everything is Love rappers shared how becoming parents gave them a new perspective on what they should eat.
"Having children has changed our lives more than anything else," they said. "We used to think of health as a diet – some worked for us, some didn't. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible."
The couple added that a widespread shift to veganism would have a "profound impact" on the environment, challenging fans to try the diet out as Jay-Z and Beyonce attempt to master it themselves.
"We all have a responsibility to stand up for our health and the health of the planet. Let's take this stand together. Let's spread the truth. Let's make this mission a movement. Let's become 'the Greenprint,'" the Carters concluded.