Miss America is set for a complete transformation.
The almost century-long beauty pageant, which originated back in 1921 as a "bathing beauty revue" in Atlantic City, is now under female leadership for the first time since its inception. The MeToo movement, which took down many alleged sexual predators in Hollywood, also revealed glaring sexism among the top brass of the Miss America Organization at the end of last year.
Gretchen Carlson, the chairwoman of the Miss America board of directors, who was joined by Regina Hopper as the CEO of the organization just last month, announced on Good Morning America that the competition is going to scrap the swimsuit section for good.
"We will no longer judge our candidates on their outward physical appearance. That's huge."
On Tuesday morning, the official Miss America Twitter account of the competition's current winner, Cara Mund, posted a short animation of a white bikini going up in a puff of smoke with the hashtag #byebyebikini.