AOL Loses Serious Bet, Launches New Joke Logos

AOL today has launched a “new brand identity for its future as an independent company” that includes among other things the letters AOL superimposed on a fish.

In what has to be an April fools day joke seriously late, or the loss of a serious bet, AOL is now Aol. (that’s not the end of a sentence, it’s actually “Aol.”) with the very basic type face (anyone for Arial) superimposed on a variety of images.

The images include a gold fish (as mentioned,) a devil/ gnarly hand gesture, some sort of swirling thing that looks like it was designed in MS Paint, something purple that may be fish eggs (is caviar bright purple??), some sort of possessed head come LSD trip, and last but not least (and bringing home the joke) a squiggle.

According to an AOL press release, the new logo(s) are simple, confident logotype, revealed by ever-changing images that are a “consistent logo with countless ways to reveal.” Yeah, if you think that sounds like drugs at play, you’re not the only one thinking that.

The new logo(s) will be rolled out across AOL (sorry, Aol.) properties December 10.

What do you think? Is this someone’s idea of a bad joke, or are we being too harsh? let us know in the comments.