Our future colonies on Mars might want to brew their own refreshing, American-style lager. To make this daring dream happen and offer prospective settlers on the Red Planet a few comforts of home, Budweiser is taking steps to figure out how we could brew beer on Mars.
The famous beer brand is sending its barley seeds to the International Space Station (ISS) to be studied in a microgravity environment, the beer-maker touted.
Budweiser aims to become the first beer brewed on Mars, as beer-maker Anheuser-Busch announced earlier this year, when it hosted the "Bud on Mars" panel discussion on March 11 in Austin, Texas.
Now, Budweiser is reaffirming this intention and says it "is upholding its commitment" to bring fresh beer to the Red Planet. The acclaimed beer brand is adamant on being there when our Mars colonists brew their first batch of beer, and so the company is shipping 20 Budweiser barley seeds to the ISS this December via SpaceX's upcoming cargo supply mission.
For this purpose, Budweiser is joining forces with the Center for Advancement of Science in Space, which manages the ISS U.S. National Laboratory, and Space Tango, a payload development company that operates two commercial research facilities within the National Laboratory.
"Budweiser is always pushing the boundaries of innovation and we are inspired by the collective American Dream to get to Mars."