You know times are on the up when Nick Denton starts launching new blogs instead of flogging them off or shuttering them, and today Gawker Media turned the tide of the last 18 months with a new blog Gawker.TV.
Gawker TV offers a range of videos from the Gawker network, as well as content from around the web. According to the official pitch:
Amazingly cheesy 80's and 90's music videos, the best comedy sketches in existence, a daily wrap-up of what we'll be watching every night, cute animal videos to make you smile, the best in fail videos, weekly how-to's on a variety of subjects, wrap-ups of the week in video, the web shows that you should be watching, and always leaving you with a daily moment of WTF.
Gawker video producer Richard Blakeley is leading the site alongside Richard Blakeley and Whitney Jefferson.
As an add on for the Gawker network it will probably do well (nothing like an epic dose of leverage to help a new site along) although at the same time the content isn't anything we haven't seen on thousands of similar sites before.