Powerhouse brand Dolce & Gabbana’s Stefano Gabbana took to Instagram to send across a strong message to the haters of Melania Trump who didn’t support the brand’s decision to dress the US First Lady. The Italian label is selling shirts that say “#Boycott Dolce & Gabbana” on the front and feature a red heart seeming to mock critics who are unhappy with the brand’s alliance with Lady Trump because they find themselves in conflict with her husband Donald Trump’s political views.
The emoji-filled Instagram message read, “All the lovers and all the #HATERS Reliving #boycottdolcegabbana.”
Dolce & Gabbana is selling the T-shirt at $245 for one piece. It has time and again faced public flak for being smug in its elitist support but has continued with this attitude undeterred.
In a short fashion film for the new line of “#Boycott” t-shirts which are listed on Dolce and Gabbana’s website, Italian models can be seen waving protest flags while donning the shirts, which showcase a large, red heart.
Domenico Dolce and Stefano Gabbana can also be seen among the protesters.
The label first came under the radar after Melania was photographed wearing a blazer endorsing the line in the first official portrait released by the White House. Although many were quick to slam the brand, they applauded her look by promoting the image on their Instagram account.
While many brands have come out openly in their decision against dressing the First Lady, Dolce & Gabbana has been a departure from the regular by always coming to Melania Trump’s aid by posting pictures of her when she decided to don them. They have routinely thanked her for wearing them on their official social media page.
For instance, when the Trumps met Pope Francis, Melania wore a black lace coat dress from Dolce & Gabbana with long sleeves. The dress fell past her knees, and she matched it with a black veil to cover her head. The brand was thankful to the First Lady for wearing their design.
Melania was once dragged into a controversy after wearing a Dolce & Gabbana jacket worth $51,500 when she visited Sicily. The floral coat with multi-colored silk flowers did not receive the approval of the public due to its hefty price.
People were astounded by Melania’s haughtiness who contrasted the costly coat with her husband’s health-care bill, which is estimated to rob 23 million people of their medical insurance by 2026 as reported by The Washington Post.
Several designers have backed off in the past in their show to steer clear of the Trumps. Marc Jacobs was clear on his stance by saying, “I have no interest whatsoever in dressing Melania Trump,” he told WWD. “Personally, I’d rather put my energy into helping out those who will be hurt by [Donald] Trump and his supporters.”
Speaking to The View, Tom Ford had said of Melania “she’s not necessarily my image.”
Some of the other labels who have publicly refused to dress Melania are Phillip Lim, Derek Lam, Naeem Khan and Timo Weiland.
A recent report by The Wall Street Journal also said that the President’s daughter, Ivanka Trump’s line of clothing and accessories, which she has stepped down from, have been boycotted by critics. As a result, the brands’ sales fell by nearly a third in the past financial year, with a sharp decline in the weeks running up to Mr. Trump’s win.
This is, of course, Dolce & Gabbana’s way of showing indignation and mocking the anti-Trump clan. It is against all those who do not believe in the President’s policies and seem to be waving a flag of support for the Trumps.
What do you think of their decision to turn the controversy into a fashion campaign? Let us know in the comment section below.
[Featured Image by Chris Kleponis-Pool/Getty Images]