Take that, Madden: FIFA 10 the fastest-selling sports game ever

If you thought Madden was big, it ain’t nothing on EA’s other sporting powerhouse, FIFA 10.

In its first week alone, FIFA 10 shifted 1.7 million copies, despite having Wayne Rooney’s misshapen, potato-like head on the front. It comes out in the U.S. on October 20, though I’d imagine sales there will be a bit quieter, because everybody thinks “soccer” is a girl’s game. The fools.

Anyway, EA tucked some stats away in its highly self-congratulatory press release. Apparently, more than 10 million sessions have been played online since the title launched, with over 155,000 players online simultaneously during peak times. Not bad.

Here’s EA Sports president and very happy man Peter Moore blowing his own trumpet:

“We were confident that FIFA 10 would be a hit, and this week fans across Europe have shown just how much they love this game. We are incredibly proud of FIFA 10 and this kick-off for great, authentic football competition.”

To be fair, this year’s version is pretty good – any of you lot picked it up?

[Via press release]