Nintendo’s Shigeru Miyamoto made a surprise appearance at Apple’s annual iPhone event in September to show off Super Mario Run– a new Super Mario game developed by Nintendo for iOS devices, including the iPhone and iPad. Nintendo used their short appearance at the event to sell Super Mario Run as a side-scrolling, auto-runner platformer. However, the Japanese gaming giant was a little sparing with the details of their new game. With that in mind, let’s take a look at everything we know so far about Super Mario Run.
Release Date and Price
During their appearance at Apple’s event in September, Nintendo didn’t provide an exact date for when Super Mario Run will be available on iPhone and iPad. They did, however, confirm that the title will be available to download and play ahead of the holiday season, confirming that it will launch at some point in December. It’s unlikely that Nintendo will deviate from that penned release window, with the company likely looking to take advantage of new iPhone and iPad sales over the holiday period in order to sell their game.
According to Chip Chick, Nintendo will take a similar approach to pricing as they have with previous mobile releases. With that in mind, users will be able to download Super Mario Run and play a small portion of the game for free. If they want to continue, Nintendo will offer an in-app purchase that will unlock the rest of the game’s content.
When Nintendo took to the stage at an Apple event to show off Super Mario Run, it was quickly assumed that the new Super Mario title would be exclusive to Apple’s platform. However, Nintendo later confirmed that Super Mario Run will only be a timed exclusive on iOS and will be heading to Android at a later date. That’s no surprise, however, considering Android accounts for a large proportion of the mobile market, meaning Nintendo likely doesn’t wish to lose out on the revenue of selling the game to the Android market.
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Super Mario Run will be the first mobile game developed in-house by Nintendo. For its previous mobile releases, Nintendo has relied on third parties to develop and release games using the Nintendo brand. However, Nintendo’s Shigeru Miyamoto has confirmed that himself and the rest of the Super Mario Bros. development team are actively involved in Super Mario Run, suggesting that the mobile endless runner will be on par with Nintendo’s Super Mario console releases, most recently released on the Wii U and 3DS.
What’s more, according to a Vine Report, Nintendo has high hopes when it comes to the success of Super Mario Run. The company has announced that they’ll be launching in 150 countries on iOS in December, with 20 million iOS users already signed up to receive a notification when the app is available to download later this year.
Nintendo also plans to model Super Mario Run on the success of Pokemon Go, which became a phenomenon earlier this year. Nintendo themselves weren’t directly involved in the release and development of Pokemon Go. However, the company’s stock prices saw a huge leap off the back of the game’s success. Nintendo is also likely to be hoping that Super Mario Run will bring mainstream attention back to their brand ahead of the release of their newest gaming platform, Switch, early next year.
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