One Direction Are Becoming ‘Monsters’ Of Rock: Harry Styles, Zayn Malik, Louis Payne And Niall Horan Outgrew Simon Cowell

One Direction’s Harry Styles is going to make it as a solo artist with or without a 1D reunion, according to X Factor judge Louis Walsh. That is hardly a point of debate. Beyond that, he is just throwing shade, or perhaps what he intends as shade.

One Direction’s Harry Styles, Niall Horan, Louis Tomlinson and Liam Payne were called “monsters” by Walsh yesterday as he vented his wrath at Horan, Tomlinson, and Payne. Apparently, Styles is a monster in the X Factor judge’s opinion too, just too big of a monster to be stopped — and he is right about that part.

Nothing’s going to stop One Direction’s Harry Styles. The X Factor judge was quoted by the Mirror throwing desperate sounding shade for some reason. Maybe he has stock in Syco records? Or could it be about Louis being an X Factor judge?

“Too much money, too much success, too quickly. Simon created monsters and that was it. They all think they’re going to be solo stars. They’re not. Only Harry. That’s it.”

Firstly, One Direction has not broken up, they are taking a break like most real adult musicians take breaks from their bands every half dozen years or so and to work on solo work. It isn’t unusual, at least not outside the world of flash in the pan pop stars, who have to optimize their 15 minutes of fame.

One Direction’s six-year career puts Harry Styles, Zayn Malik, Liam Payne, Niall Horan and Louis Tomlinson in a different category than the usual X Factor fare. After a year on break, their popularity is not waning. They are still a hot item, and they have all stated plans to reunite, just not now.

One Direction’s Niall Horan has said many times they band will reunite. Harry Styles is not opposed to it. Even Zayn Malik, who left the band, has said he is open to joining the reunion. Still, the boys don’t need to force a reunion to sell albums or concert tickets. Their solo work will sell.

When One Direction’s Harry Style, Niall Horan, and Liam Payne release solo work it is guaranteed to sell. Why else did various record companies offer all the boys major bucks for their solo contracts? They all appear to have received more money separately from huge record companies like Capital and Columbia than Syco was paying them.

One Direction with Liam Payne, Harry Styles, Zayn Malik, Niall Horan and Louis Tomlinsn
One Direction with Liam Payne, Harry Styles, Zayn Malik, Niall Horan and Louis Tomlinsn [Image by Ethan Miller/Getty Images]

Zayn Malik is also making a lot of money off his albums, tours, and investments. He also has a new fashion line coming out called Zayn x Versus for Versace. Malik has even written a book, and he is slated to co-produce a new television show called Boys.

One Direction’s Harry Styles has major star power. That much is obvious, but so do Zayn Malik and Niall Horan. They have gained worldwide attention and have incredible talent.

Harry Styles is destined to be a superstar of epic proportion. He obviously has the most potential followed closely by Zayn. Malik and Styles would actually be a great balance now if they ever wanted to collaborate. Who else could challenge Harry to be better than his usual perfection?

Zayn Malik is branching out into so many areas, he could take or leave his music career, but if he wants it, and his health holds out, his fans are eager to buy albums and concert tickets.

One Direction’s Niall Horan piqued more interest, as evidenced by Google searches, with his solo single release than 95 percent of bands ever see in their lifetime. Niall’s chances at a solo career are excellent.

Liam Payne and Louis Tomlinson also have talent, but they need to work on more publicity geared toward their music, rather than personal stuff. They also need to expand their reach outside the U.K. and U.S. Still, all either one of them has to do is publish a solo single or album and it will blast to the top, just as Niall Horan did with his solo release, and Zayn Malik did with his solo album. Of course, they will have to produce good music, but that shouldn’t be a huge problem for either of them.

Do the One Direction boys have too much? What is too much money, or too much success? One thing is certain, though, any of them could take their 30 million, bank it and live comfortably for the rest of their lives without having to worry about a thing. Of course, they are not very likely to do that, and there will likely be a huge rise in income for Harry Styles, Liam Payne, and Niall Horan, not a drop in the future if they play the game correctly.

One Direction with Simon Cowell
One Direction with Simon Cowell [Image by Ian Gavan/Getty Images]

The X Factor judge continued his One Direction slamming, as quoted in the Mirror.

“Then they’ll be sorry they broke up and it’ll be too late because there’s another boy band. That always happens in boy bands.”

Does this One Direction critic even listen to himself? Yes, there will always be another boy band and they will be younger, with more appeal for the younger girls. That is precisely why Harry Styles, Liam Payne, and Niall Horan are working so hard to re-brand themselves away from the boy band genre. It is a lot better strategy than trying to squeeze in a few more years of fame, gradually lose steam and end up begging for daytime television guest appearances. That is only likely to happen if they stick with Cowell’s advice.

One Direction’s Harry Styles, Niall Horan, and Liam Payne are on hiatus and temporarily working solo to save the longevity of their careers. No one is sure exactly what Louis Tomlinson is doing towards his music career right now. Their longevity as a boy band is determined only by their ability to look like teen boys. Already they are outgrowing that, and in five more years, the fan girls might start to lose interest unless they up their game musically.

That is why Zayn Malik left One Direction. He has stated plainly in Fader, that 1D isn’t the kind of music a guy plays for a girl on a date. Soon One Directioners will be liking, or pretending to like music their boyfriends don’t laugh at, and if nothing else jealousy will cause the real life boyfriends to poke fun unless the band gets a reputation as something other than a pack of handsome teen idols.

One Direction at that point would start losing One Directioners as Harry Styles, Niall Horan, Liam Payne, and Louis Tomlinson lose their place to real live boys. That will happen if 1D doesn’t improve their game musically and give mainstream listeners something they can respect and appreciate as well. Styles, Horan, Payne and Tomlinson can’t do that while they are playing 20 shows a month nine months out of the year. Hence, the hiatus is necessary to hone their skills and re-brand.

Too late for One Direction, for Walsh’s information, would be if they bled out their boy band status, didn’t grow as musicians, or work on their craft, for another six years. That is when it would be too late to do anything other than beg for lame TV appearances.

Jim Morrison, Mick Jagger, Robert Plant, Ozzy Osbourne, and Steven Tyler were all handsome in their day, but they also had both male and female fans who respected their music. Those fans still love their music, even though those stars are either old and gray or in one case, deceased. That is all Zayn Malik wanted when he left One Direction and it is all Harry Styles, Liam Payne and Niall Horan want now.

One Direction has not broken up. This hiatus is about re-branding and being taken seriously as a band for more than their looks. It might also be about breaking away from Syco records and Simon Cowell. Simon’s ideas, like turning Niall Horan into the next Justin Bieber, according to the Mirror, will not take the band into the next four decades. Harry Styles’ ideas will. This is about longevity, both together and separately.

Were One Direction’s Harry Styles, Zayn Malik, Niall Horan, Liam Payne and Louis Tomlinson spoiled by Simon Cowell? Hardly. The boys worked at least the equivalent of a full-time job, touring, doing shows and making personal appearances.

While it is true that each of the One Direction boys has $30 million to show for their five years work, and by anyone’s standards that is good, Harry Styles just signed an $80 million dollar recording contract, made a movie and is planning to make another. It is possible his next five years will be far more profitable than the last five.

One Direction was a cash cow for Syco records, beyond anything they have ever seen. Of course, they want to hang on and keep them little boys as long as possible, but it simply won’t work long term.


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Simon Cowell put Harry Styles, Liam Payne, Louis Tomlinson Niall Horan and Zayn Malik together to form One Direction. He helped them get started. That is what record companies have always done, and now they have TV shows that help search for talent. While most bands of the past came into a studio together, many were broken up by the record companies or reassigned to other groups. Simon did nothing out of the ordinary or beyond his obligation, and they don’t owe him anything.

Artists like One Direction’s Harry Styles, Zayn Malik, and Niall Horan are not forever indentured to the record company. The record company gets the majority of the money from record sales, during the period of their contract. When the contract is fulfilled, it is up to the artists whether they want to sign with that company again.

One Direction as well as the solo careers of Harry Styles, Zayn Malik, Niall Horan, Liam Payne and Louis Tomlinson will continue into the future, but not as a boy band.

[Featured Image by Kevin Winter/Getty Images]