In a time of social media and advanced technology, finding the right person should be easier than ever before. With the ability to link our Facebook and Instagram pages to our dating profiles, it should also be easier to find common interests and what people are into, right?
Well, things aren’t quite that easy, as people really only use these dating sites for one-night stands and only swipe right (approval) on people they find attractive. Factor in the amount of people who send dirty, sexual messages for no reason on these apps and maybe we’re really better off going to social functions and asking our friends to set us up with their friends. The old safe route appears to be a smarter option at this point, at least for those who don’t look like they belong in the next JCPenney catalog.
And that is where Hinge, a dating app that is trying to re-invent the “dating wheel” that’s become standard in the past few years comes in. Recently, Hinge unveiled The Dating Apocalypse, a short film that relates the current dating standard to the end of days.
Hinge explained the video in a memo sent to the Inquisitr last week.
“In the film, our hero, a lonely everyguy, finds himself trapped in the ‘Date-O-Pocalypse’ – a creepy carnival that serves as a metaphor for online dating. Exhausted singles aimlessly wandering like swiped-out zombies pass rides such as ‘Catch-a-Catfish,’ ‘Wheel of Loneliness,’ ‘Ghosted!’ and the ‘Cycle of Loneliness.’ There’s the ‘One Nighter’ roller coaster representing one-night stands, and a free ‘eggplant pics’ tent (which ties back to Hinge’s finding that 70% of women who use dating apps have received sexually explicit messages)…. Our hero attempts to find love at the ‘Swipe Out,’ a game in which endless choices of potential mates are paraded on a conveyor belt. He swipes right – it’s a match! – but a true connection is thwarted by a ‘keep playing’ screen and the next option. Dejected, our hero wanders away, finally noticing an ‘exit’ sign with the Hinge logo – an escape!”