'No Man's Sky' Is Being Investigated For False Advertising

Samir Makwana

The saga ambitious space-survival game No Man's Sky is slowly turning out to be Hello Games' nightmare. After the conundrum about the refunds, the broken game experience, and broken promises made it worse. Advertising Standards Agency, U.K.'s independent regulator for advertising and marketing on the web, is investigating the digital distributor, Valve Software, and Hello Games for false advertising of No Man's Sky, reports Eurogamer.

A Reddit user named AzzerUK posted about receiving the response from ASA about misleading and misrepresenting information as well as multimedia on the Steam page of No Man's Sky.

— Polygon (@Polygon) September 28, 2016

He further added of feeling misled by the promotional multimedia being very distinct from the actual game. The ASA confirmed of receiving several complaints regarding the game's advertisements and pulled both Hello Games and Valve under scrutiny. A bevy of early buyers of No Man's Sky has a gripe against screenshots and videos on Steam showing different gameplay compared to the launched version of the game. Not only that, even the game's graphical quality depicted in the screenshots raised questions.

"We will ensure the advertisers are made aware of any points relating to other marketing material under their control (such as the Hello Games YouTube channel and website)."
"The outcomes of ASA investigations are cross-applicable to other marketing making the same claims, so any decision reached in relation to the Steam page would apply to other advertising for No Man's Sky where the same (or materially similar) claims appear."

No Man's Sky hit the Steam digital store for PC users in August, but not many were happy due to the bugs which led to game crashes. All hell broke lose when users with over 20 hours of gameplay could snag refund from Steam, or other avenues. That resulted in the mad rush for refunds from Steam, PlayStation Store, and Amazon.

Later all the digital stores reinstated their standard refund policies, reported the Inquisitr. Hence, only those who were unable to play the game or managed less than two hours of gameplay in less than 14 days got the refund.

Sony's Worldwide Studios boss, Shuhei Yoshida, also criticized the Public Relations strategy of Hello Games, according to VG247's reports.

"I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one."

The promotional materials of No Man's Sky are under scrutiny with the ASA. While the investigation is in progress, the final ruling would impact the U.K. region. However, it might push the U.S.-based gamers to raise a complaint to the Federal Trade Commission against the game and its developers.

[Featured Image by Hello Games]