Rio Olympic swag may set a new standard for the gift bags given out to contestants in this year's edition of the Summer Games. Like any other event where sponsors hope consumers will want to emulate the members of various teams, swag bags are a part of the material landscape.
Of course everyone involved wants our athletes to look good, but even more than that is the hope that fans will want their own versions of the gear they see on the backs of their country's athletes.
The store offers souvenir-type wares with everything from household decor to clothing. Would you prefer a memento of an earlier game? The store offers throwback duds from various Olympiads. The first of the modern games might not have offered T-shirts in 1986, but you can get a shirt commemorating the event.
Another source for some swell swag is the NBC Sports Store. If you prefer pins, pens, totes, or an official NBC Olympic fedora, they have you covered.
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Whatever your taste or desired price point, official or unofficial, some retailer somewhere will have what you want and it's usually just a click away.
That bag of Rio Olympics swag might be worth it to the athletes. For everyone else? A trip to Target or Macy's would probably suffice.
[Photo by Pascal Le Segretain/Getty Images]
