Watch: Los Angeles Metro's Unbelievably Gruesome New Ads Are A Hit On Social Media

Dustin Kemp

Los Angeles Metro set out to make its most recent line of ads as shockingly brutal and macabre as possible, writes GOOD. They accomplished their goal with flying colors, creating a series of safety PSAs sources are hailing as "comically gruesome," "hilariously horrifying," and "STONE COLD S**T." They might have accomplished their task a little too well, in fact; many of the video advertisements that make up the Los Angeles company's new campaign are downright disturbing, and Daily News reports they have gone viral because of how out-there they are.

For example, one of the videos, "Present or Pulverized," sees a woman with her eyes glued to her iPad step over the yellow "do not cross" line while waiting for the train to arrive. You can probably infer what happens next from the name of the video.

There are also videos entitled "Careful or Crushed," "Patient or Pancake," "Mindful or Mangled," "Dismount or Dismembered," and what seems to be the favorite among reports covering the Los Angeles Metro campaign, "Heads-Up or Headless." All the videos are embedded at the end of this article.

Presumably, the trains in the videos are meant to represent the Los Angeles Metro cars and the creepy, marionette-like figures are supposed to represent Los Angeles commuters. Imagining the situations depicted in the videos going down in the real world, though, is a bit difficult to stomach.

"These videos are edgy by design because we want these messages to stick. A lapse of attention at a rail crossing or unsafe behavior at a station can have dire if not deadly consequences."

That's all very well and good, says the GOOD piece, but the Los Angeles Metro's most recent ads almost seem to revel in the horrific demises met by their characters, and the ads might be a little more lighthearted than the agency was hoping for.

That being said, the campaign was supposedly inspired by an even more ridiculous train safety ad campaign run by the Melbourne, Australia, Metro agency several years back entitled "Dumb Ways to Die."

In the ad, even more cartoony characters die in even more horrible, off-the-wall fashions.

Despite the fact that the ads are horrifying, though, Los Angeles Daily News points out that social media users do seem to think the PSAs really are effective, saying that they definitely stick with their audience and encourage constant vigilance.

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