There are also videos entitled "Careful or Crushed," "Patient or Pancake," "Mindful or Mangled," "Dismount or Dismembered," and what seems to be the favorite among reports covering the Los Angeles Metro campaign, "Heads-Up or Headless." All the videos are embedded at the end of this article.
Presumably, the trains in the videos are meant to represent the Los Angeles Metro cars and the creepy, marionette-like figures are supposed to represent Los Angeles commuters. Imagining the situations depicted in the videos going down in the real world, though, is a bit difficult to stomach.
"These videos are edgy by design because we want these messages to stick. A lapse of attention at a rail crossing or unsafe behavior at a station can have dire if not deadly consequences."
That's all very well and good, says the GOOD piece, but the Los Angeles Metro's most recent ads almost seem to revel in the horrific demises met by their characters, and the ads might be a little more lighthearted than the agency was hoping for.
That being said, the campaign was supposedly inspired by an even more ridiculous train safety ad campaign run by the Melbourne, Australia, Metro agency several years back entitled "Dumb Ways to Die."
In the ad, even more cartoony characters die in even more horrible, off-the-wall fashions.