It has been speculated for months, but now it seems to be confirmed as much as can be. Ultimate Fighting Championship (UFC) has been sold. The Fertittas have owned UFC since 2001, when they bought it for just $2 million. Back then, MMA was not nearly as popular as it is now. Pro-Wrestling was dying down in popularity, as WWE bought out its competition in WCW and ECW, and it seemed the brothers knew that the future was not in wrestling but in MMA.
Jeremy Botter of Flosports.tv confirmed the sale on Twitter.
“Am told a winning bid of 4.2 billion was accepted by Zuffa. Lead was WME- IMG/Dalian Wanda/Kraft Group/Tencent Holdings.”
ESPN, however, claimed the bid was $4.1 billion a couple days ago. The price apparently went up slightly, but it was close enough.
It appears that the entire company has been sold, and not a percentage. Flash Entertainment bought about 10 percent of the company years back, and most thought that small percentages would be sold off here and there, rather than a full sale. However, the recent sale was a full buy.