A random Motorola advertisement featuring the infamous Motorola RAZR has sent social media abuzz with rumors of its return.
The video, simply titled “Moto 06.09.16″ provides little in the way of clues regarding what it is meant to introduce to the masses, leading to the rumors of the Moto RAZR’s return. People from all around the world were discussing how the RAZR could be adapted into a smartphone, or if it was possible to release it as is, without the extra technology that we are all used to today. However, in a statement released by Motorola, the RAZR’s return has been denied, causing a sweeping silence across social media and leaving many to wonder what exactly will Motorola announce on June 9, 2016.
The advertisement was premiered at the Lenovo and Motorola event, according to Metro, and features teens dressed in 90s garb, showing off their Motorola RAZR as a status symbol in everyday school life, as many often did.
Despite the denial of Motorola’s RAZR return, it has been revamped in the past as an Android smartphone in a sleek package that many rushed out to purchase when it was released.
Many don’t realize it now, but the RAZR was the iPhone of its time. Everyone had to have one, in the color of their choice, showing off its sleek design and advanced features that other phones simply didn’t have, or that it did better.
Ready for a blast from the past? Motorola’s RAZR is making a comeback https://t.co/cXJu9CX7iL
— nzherald (@nzherald) June 1, 2016
The tag line in the Motorola RAZR commercial spot may provide a hint to what Motorola has in store, potentially revealing that we may see a new flip phone in the future.
“Flip back to the Razr days of yesteryear and get ready for the future.”
Time Magazine spoke with Kathryn Hanley of Motorola and found that the RAZR commercial was nothing more than a glimpse at how they changed the mobile phone industry in the past and how they intend to do so on June 9.
“We love how the throwback video has been embraced and the excitement it has generated. The RAZR was one of the most iconic phones ever designed and redefined how stylish a mobile phone can be. While Moto is not re-releasing the RAZR, we will transform mobile again on June 9.”
Although the comment denies the release of the RAZR, it does not state whether that means in its original form or in a new form altogether, as they have done in the past with the Android version.
The merge of Motorola into Lenovo in 2014 has been rocky, to say the least. However, the reveal of the RAZR commercial has brought interest back in their direction and has renewed curiosity toward the brand. Watchful eyes are excited to see what becomes of the RAZR commercial’s secrets.
— Adweek (@Adweek) May 30, 2016
A huge rumor regarding the Tech World event, which occurs on June 9, is that a phone will be revealed that has participated in Google’s Project Tango, which would allow the device to create a 3-dimensional map of the surrounding area and create an image of the space. It is unknown if Motorola is involved, but it is definitely technology that would revolutionize the mobile industry.
Apple’s iPhone has been king of the hill in the mobile industry for many years. Is it possible for Motorola to rise from the murky depths and once again take that spot with a new and revolutionary device? If so, would the RAZR name need to be attached for it to have a chance at success?
[Image via Motorola]