Former Intercontinental Champion Dean Ambrose may be the most talented ex-Shield member, but, needless to say, WWE hasn't fully taken advantage of his talent. Most believe that Ambrose is criminally underutilized, and that he should be right there in the WWE World Heavyweight Championship picture along with Seth Rollins and Roman Reigns.
WWE's booking of Ambrose since The Shield broke up has been questionable, as he seems to lose almost every big match he's involved in, and it may have finally caught up to them.
Until Monday's RAW, Ambrose has been able to overcome bad booking, and he's remained a huge fan-favorite. But, the live crowd seemed somewhat apathetic when he wrestled Dolph Ziggler on Monday night in a Money in the Bank qualifying match.
The apathetic crowd may have, and likely was, just a one-night thing. But if WWE doesn't start making better-use of Dean Ambrose, it may turn into an every-night thing.
If you're someone who is hoping that WWE will do everything they can to make Ambrose a top star, then don't hold your breath, because, according to the Wrestling Observer, WWE believes that their questionable booking of the "Lunatic Fringe" will "really get him over."
Following this year's Royal Rumble, it was reported that Brock Lesnar would be wrestling Bray Wyatt at WrestleMania 32. However, plans changed, and Lesnar ended up wrestling Dean Ambrose. Why? Well, according to Dave Meltzer, the WWE brass believed that just being in the ring with Lesnar would do a lot for the former IC Champ.
"[Ziggler vs. Ambrose] was the one match that the crowd was really quiet in, and it just felt like, between last night and tonight, Ambrose is struggling. He'd been getting some pretty good crowd reactions pre-WrestleMania. But compared to then, it's a big difference. But considering the way he's been booked, I wouldn't expect any different. When they first made the switch to go to him against Brock, and [WWE] told me 'this is what's really going to get Dean Ambrose over.' Then the program was over, and I was like, 'what did they really do to get him over?' "Ambrose has been on a pretty good roll as of late, winning both of his last two pay-per-view matches. He'll also be in next month's Money in the Bank ladder match. At this point, most aren't expecting that he'll end up winning that match, as Kevin Owens is the early favorite to walk out of Las Vegas with the briefcase.
Right now, WWE is pretty light on the heel side, especially when it comes to main-event level heels. Of course, Seth Rollins just came back, so his return has added a bit of depth to the heel side. But, John Cena will be returning next week, and Randy Orton will be returning shortly thereafter, which will make WWE a bit heavy on the babyface side.
WWE being light on main-event level heels may force them to turn Dean Ambrose after next month's show in Las Vegas. In the past, Ambrose has always said that he prefers to be a heel. He's even said that he actually never imagined that he'd be successful as a babyface. So, he'd probably be more than open to a heel turn.
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