Star Trek is officially being rebooted for television on CBS, and there has been a new teaser-trailer released that looks really awesome. To put it mildly, they are going to go back to the original concept and “boldly go where no man has gone before.”
Fans of the Star Trek TV shows and subsequent films have already immersed themselves quite heavily into all of the lore and technology associated with the franchise. Since the Star Trek series started way back in the mid-1960s, the show got quite a bit of attention but was nevertheless short-lived compared to the standards of today where good shows are lasting a minimum of five years.
— WIRED (@WIRED) May 19, 2016
But with the release of the new Star Trek trailer, there are some finer points that have been put on the project that shows CBS is really in it for the long haul, as reported by Comic Book.
But there was something else about the new Star Trek series that caught our eyes, which was a statement that accompanied the release of the teaser trailer. It appears as though CBS is about to use Star Trek as its pet project to promote and compete in the streaming media market.
See the statement below.
“CBS Studios debuted a teaser trailer and revealed the logo for the new Star Trek series today at the CBS upfront presentation for advertisers at Carnegie Hall in New York City. Les Moonves introduced the first elements for the show, which will premiere in January, 2017.”
The upcoming Star Trek series from CBS Studios has Bryan Fuller on board as executive producer/showrunner, Alex Kurtzman as executive producer and Nicholas Meyer as writer and consulting producer.
In the U.S., a special premiere episode will air on the CBS Television Network, and all subsequent first-run episodes will be available exclusively on CBS All Access. The series will also be available on television stations and platforms in other countries around the world.
Production on the new Star Trek series will begin this fall in Toronto, Canada,” the statement read.
— Brian Steinberg (@bristei) May 18, 2016
As fans can clearly see, Star Trek is being produced for on-demand customers and not for their classic linear viewers. That is a move that is not quite a surprise, given the trend for most networks to start moving more toward internet technology to serve their viewers, as opposed to the old model of over the air broadcast, cable, and satellite.
CBS All Access is their latest streaming model that will allow customers to watch whatever CBS show they want, whenever they want. That means that the networks are starting to move away from network affiliations and using the internet for national and global dissemination of their entertainment properties.
That is also a major move for any television media group that had classically been under the public spectrum and regulated by the FCC. But it could also be a way for CBS to compete with other major streaming and cable broadcasters, given they can feature more adult content on this modern variation of Star Trek.
It is also something that has always held broadcast networks back, at least in the past few years. They have been overlooked quite often in the cable and streaming age when it came to Emmy’s and other prestigious awards.
— Star Trek (@StarTrek) May 18, 2016
But back before the ’90s, the broadcast networks held a stranglehold over the awards circuit with shows like Star Trek. Of course, that could have been because non-FCC regulated media networks were not quite as profitable and could not make the current plethora of quality content that it can now.
Star Trek will be premiering on CBS in January 2017, then move all first run new episodes over to CBS All Access streaming after that. It is unclear at this time if they will release all episodes at once or if they will release them weekly.
[Image via CBS]