Kim Kardashian started the “break the internet trend” back in 2014 with her revealing Paper Magazine cover, but now the 35-year-old’s mammoth online presence is being celebrated with an award at the upcoming 2016 Webby Awards. According to E! News, Kim Kardashian will scoop the inaugural “Break the Internet” award at the event on May 16, to be shown on May 17. The Webby Awards are held each year and they are the leading international award honoring excellence on the internet.
Kim Kardashian has an ever-expanding presence online and the “Break the Internet” award is in recognition of the creative ways that she has connected with a global audience. The Webby Awards issued a press release surrounding their decision to honor Kim with an award, via the official Webby Awards website.
“Kim Kardashian West will attend the 20th Annual Webby Awards Show to receive the first-ever Break the Internet Award in recognition of her unprecedented success online and the bold and creative ways she has used the Internet, social media, apps and video to connect with a truly global audience. As an entrepreneur, Kardashian West has built a massive Internet presence with her eponymous game Kim Kardashian: Hollywood and traffic-shattering apps like Kimoji, which catapulted almost immediately to the top of the iTunes charts.”
Although Kim Kardashian did not break the internet, she certainly has dominated it and the introduction of Kim Kardashian: Hollywood has certainly played a key role in this. Kim also has a staggering social media presence, with a jaw dropping 69.6 million followers on Instagram and over 45 million followers on Twitter. Kim uses these channels to reach her fans from all around the globe, whether it is sharing photos of her children or simply airing her thoughts, views, and daily experiences. Regardless of the post, Kim has tens of thousands of people liking and commenting on each and every post.
The “Break the Internet” trend dates back to 2014 and a cover of Paper Magazine. On the cover, Kim Kardashian revealed her buttocks with the text “Break the Internet Kim Kardashian” underneath. Since then, the term “break the internet” has referred to anything online that has the potential to draw a tremendous amount of attention and see millions of users post and engage with the topic at hand.
This year will be the 20th Webby Awards and is set to be hosted by comedian and actor Nick Offerman. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS) — a judging body with 1,000-plus members. This is comprised of leading web experts, creative celebrities, Executive members, former winners and other internet professionals. In each category there are two honors: The Webby Award (which is voted by members of IADAS), and the Webby’s People’s Voice Award (voted by the public in the spirit of the open web).
This years other honorees include Kanye West (Kim’s husband), Krysten Ritter, Lena Dunham and Jenni Konner, Jessica Alba, Tyler Oakley, and The Onion. According to E! News, Kim Kardashian will be receiving her “Break the Internet” award from tech legend and Re/code founder Kara Swisher. Fans are able to watch the Webby Awards at www.webbyawards.com and on Xfinity’s X1 platform from May 16.
Whilst Kim tried to break the internet before with a revealing magazine cover, she will now be scooping an award for her undeniable dominance on the internet. With the introduction of Kim Kardashian: Hollywood, along with her astonishing social media following, she certainly knows how to reach and connect with a global audience and millions of people are hanging on her every word, largely due to this online presence. With this in mind, there seems no one better to claim the first ever “Break the Internet” award than Kim Kardashian.
[Photo by Astrid Stawiarz/Getty Images]