PlayStation Vita Price Cut For 2012 Would Be Too Early, Says Yoshida

Daniel McCall - Author

Jun. 15 2013, Updated 9:02 p.m. ET

If you were holding out on buying a PlayStation Vita in hopes that a price cut was in the cards at some point this year, it looks like you’re in for disappointment.

SCE Worldwide Studios president Shuhei Yoshida, speaking to Eurogamer at Gamescom, said that a PlayStation Vita price cut won’t be happening–at least not this year. In order for them to be able to drop the price, Sony’s engineers need to work to bring down the manufacturing costs.

“Of course, cost reduction is one area our engineering team is working on,” Yoshida told Eurogamer. “But we just launched the platform earlier this year. It takes time to do so.”

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“At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That’s affordable for people who are looking for a good deal.”

One of the hurdles that Sony has been facing with the PlayStation Vita, Yoshida admits, is the perception that there aren’t enough games for the platform–something that Sony is working to address.

“From our perspective, we were very pleased to launch with many titles,” Yoshida said. “Many people said we had the strongest launch line-up for a PlayStation platform. But it’s amazing how much more people want and how much content they consume.”

“..we have to continue to work on bringing more content from big titles people are looking for in terms of franchises, to very small, snack-sized, intuitive casual games on the digital distribution side,” Yoshida added.


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