Shopping Will Never Be The Same When ‘Magic Mirrors’ Become Available Nationwide [Video]

Tara Dodrill - Author

Jul. 28 2013, Updated 7:28 a.m. ET

Santa Clara, CA – Magic Mirrors are the future of retail and are coming to a SmartPhone or computer near you … eventually. The newest high-tech shopping gadget will not tell consumers if they are the fairest of them all but will accurately let you know if a dress makes your butt look big before adding it to your virtual shopping cart. The digital fitting room will make lunchtime purchases far more feasible for the time-conscious shopping addict.

Intel scientists designed a monitor which allows a shopper to stand in front of a monitor, fully clothed and “try on” a multitude of outfits in mere minutes. The Magic Mirrors use parametric technology to simulate a shopper’s body type based on height and weight measurements.

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Online shoppers will be able to tell how the fabric of a garment will look on their body by simply staring at the Magic Mirror screen, which shows the individual from all possible angles, according to USA Today. Magic Mirrors are approximately three to five years from becoming available to the mass market.

“The next five years will bring more change to retail than the last 100 years,” Shopkick CEO Cyriac Roeding told USA Today. Shopkick is a virtual shopping app used by Target, Macy’s, and other top nationwide retailers.

The Intel technology used to develop Magic Mirrors is touted as a retail changing invention. The 3-D technology is anticipated to forever alter the bricks-and-mortar store model within a few years after the Magic Mirrors application becomes readily available.

Gartner technology analyst Kevin Sterneckert predicts big box stores will decrease in size and become nothing more than test centers for online purchases, according to statements the gadget expert made to USA Today about Intel’s Magic Mirrors. Sterneckert predicts shopping mall stores will eventually skip stocking merchandise altogether and be used solely to offer a “touch and feel” experience for potential buyers.

Magic Mirrors are anticipated to help push online shopping as the most viable retail option for consumers. If Intel’s Magic Mirrors are as accurate and amazing as technology experts claim, the days of shopping malls may be numbered.


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