Gwyneth Paltrow To Quit Acting, Dives Into Goop Full Time

Gwyneth Paltrow is breaking away from her acting career to focus on her new skin care company, which was named after her website, Goop. While much of the skin care industry focuses on reversing the aging process and restoring youth, Paltrow says that’s not her goal with Goop. Instead, Gwyneth is more concerned with aging gracefully, while enjoying the benefits that come with age.

Gwyneth Paltrow Doesn’t Want Eternal Youth

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A photo posted by Gwyneth Paltrow (@gwynethpaltrow) on

Speaking of the aging process, Paltrow says she’s proud of her wrinkles, because they represent all that she’s gone through in life. She says she’s earned her wrinkles, as though they are battle scars signifying the events of her life, both good and bad.

”I don’t want to be 26. I would never want to go back there ever for a million years,” says Paltrow. “I think what we want to do is look our best as we age gracefully.”

Gwyneth says the key to a happy aging experience is balance, not abstinence. While she’s one of the first to tout the benefits of good nutrition, Paltrow also says she enjoys indulgences from time to time. On Gwyneth’s list: vodka, red wine, and cheese, just to name a few.

She says eliminating stress in one’s life is also important to growing old with dignity. One way she found to do that is to let go of resentment, such as what may happen when dealing with an ex-spouse or an ex-boyfriend. Speaking of her own experience with Chris Martin, Paltrow says she’s learned to focus on the good, those things that caused her to love him in the beginning of their relationship.

”If you once loved the person enough to have kids with them, you have to focus on what you still love about them and what’s beautiful about them and all the good aspects of your relationship.”

Iron Man‘s Gwyneth Paltrow To Quit Acting And Dive Into Goop Full Time

I'm about to #todayshow it! #goodcleangoop

A photo posted by Gwyneth Paltrow (@gwynethpaltrow) on

Paltrow told Matt Lauer that she feels the need to make Goop the priority in her life and, to that effect, she won’t be acting in the foreseeable future. Paltrow’s skin care company has taken investors, so she feels her first obligation should be to them and to the company in which they have invested.

Goop has been continuously criticized by both media and consumers for its limiting price tag. Gwyneth’s skin care products range in price from $90 up to $140, making Goop’s line accessible only to the social elite.

“I think that people who are going to criticize — and I’m always only open to criticism and learning more — but people who are going criticize should have all of the empirical information,” Paltrow said.

Gwyneth goes on to say that her products do meet a wide range of prices, though she doesn’t go into detail about the less expensive beauty products offered by Goop. While Paltrow is certainly eager to make Goop a success, quitting her acting career may do little good if her products can only be enjoyed by a select few. Most people in today’s economy aren’t going to shell out $90 and up for skin care products, even if they are able to afford the luxury. There are far less expensive beauty products on the market, which are similar enough in both ingredients and results to create an obstacle for Goop’s success.

Gwyneth Paltrow will still be seen in Captain America: Civil War, where she will reprise her role as Pepper Potts. Captain America: Civil War is scheduled for an April 27 theatrical release.

Paltrow will also appear as Dora Maar in 33 Dias, a biopic about artist Pablo Picasso, which is due out later this year.

[Image by Paramount Pictures]