Is Disney Marketing New Movie 'Zootopia' To Furries?

Amy Feinstein

Is Disney seeming to market it's newest film, Zootopia, to furries marketing genius, or just a bit odd? Furries have always loved a good Disney animal film, but Disney has not always loved them back. The core Disney audience has been children and their parents, but now Disney is reaching out to the furry community. According to Wikipedia, "a Furry is a subculture interested in fictional anthropomorphic animal characters with human personalities and characteristics." This group really loves cartoon animals, and Disney is taking notice.

According to Vanity Fair, the upcoming Disney film, Zootopia, is about a land where humans never existed, and animals are in charge. Disney has hired a publicity team to court furries, and appeal to the furry community. A letter has been published that was sent to the "Furlife" community.

"Hello Furlife,

"My name is [name redacted] and I am representing Walt Disney Studios. Our next film being released is ZOOTOPIA and it is about a world inhabited by animals all living in peace together. The pictures of the members of your group all looking like animals are incredible and align perfectly with the film. All of you could live peacefully in Zootopia. It would be great for you all to share these photos on social media platforms such as Instagram and Twitter. You can take new photos of each other and share these new photos online using the hashtags #Zootopia and #ZooU. You can be representing ZOOTOPIA and the participants can receive film based items such as the poster and rabbit or fox crowns. This can be a lot of fun and your group seems perfect to participate. If you are interested start posting the photos today and email me at xxxxxx@alliedim.com. Thanks!"

"My name is [name redacted] and I am representing Walt Disney Studios. Our next film being released is ZOOTOPIA and it is about a world inhabited by animals all living in peace together. The pictures of the members of your group all looking like animals are incredible and align perfectly with the film. All of you could live peacefully in Zootopia. It would be great for you all to share these photos on social media platforms such as Instagram and Twitter. You can take new photos of each other and share these new photos online using the hashtags #Zootopia and #ZooU. You can be representing ZOOTOPIA and the participants can receive film based items such as the poster and rabbit or fox crowns. This can be a lot of fun and your group seems perfect to participate. If you are interested start posting the photos today and email me at xxxxxx@alliedim.com. Thanks!"

With members of the furry community being asked to take photos in costume, and tag them with Disney's Zootopia hashtags, Disney seems to be embracing their new group of fans. The connection between Zootopia, a world where animals are living seemingly human lives, and the furry community seems like a pretty natural pairing. In fact, one of the most popular Disney character in the furry community, the fox from Robin Hood, was nearly duplicated for Zootopia. According to Buzzfeed, this is because the fox "is someone they can relate to, and want to yiff with (have sex with)."

Disney animator Danny Gonzales has put out a message on Twitter asking furries to please take selfies if dressed up while watching the movie, and #Zootopia.

"Mickey and Minnie can't be happy about this new direction the company is going in but they better learn to shake their money makers if they want to keep their jobs!"

Adults other than parents and furries might now be getting in line to see the new Disney film Zootopia, if just to learn a little something about what is really going on.

Are you familiar with furries, and will you see the new Disney film Zootopia?

[Photo by Adam Berry/Getty Images]

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