Is Disney seeming to market it's newest film, Zootopia, to furries marketing genius, or just a bit odd? Furries have always loved a good Disney animal film, but Disney has not always loved them back. The core Disney audience has been children and their parents, but now Disney is reaching out to the furry community. According to Wikipedia, "a Furry is a subculture interested in fictional anthropomorphic animal characters with human personalities and characteristics." This group really loves cartoon animals, and Disney is taking notice.
According to Vanity Fair, the upcoming Disney film, Zootopia, is about a land where humans never existed, and animals are in charge. Disney has hired a publicity team to court furries, and appeal to the furry community. A letter has been published that was sent to the "Furlife" community.
"Hello Furlife,"My name is [name redacted] and I am representing Walt Disney Studios. Our next film being released is ZOOTOPIA and it is about a world inhabited by animals all living in peace together. The pictures of the members of your group all looking like animals are incredible and align perfectly with the film. All of you could live peacefully in Zootopia. It would be great for you all to share these photos on social media platforms such as Instagram and Twitter. You can take new photos of each other and share these new photos online using the hashtags #Zootopia and #ZooU. You can be representing ZOOTOPIA and the participants can receive film based items such as the poster and rabbit or fox crowns. This can be a lot of fun and your group seems perfect to participate. If you are interested start posting the photos today and email me at xxxxxx@alliedim.com. Thanks!"
"My name is [name redacted] and I am representing Walt Disney Studios. Our next film being released is ZOOTOPIA and it is about a world inhabited by animals all living in peace together. The pictures of the members of your group all looking like animals are incredible and align perfectly with the film. All of you could live peacefully in Zootopia. It would be great for you all to share these photos on social media platforms such as Instagram and Twitter. You can take new photos of each other and share these new photos online using the hashtags #Zootopia and #ZooU. You can be representing ZOOTOPIA and the participants can receive film based items such as the poster and rabbit or fox crowns. This can be a lot of fun and your group seems perfect to participate. If you are interested start posting the photos today and email me at xxxxxx@alliedim.com. Thanks!"
