Lani Lazzari Of ‘Simple Sugars’ Reveals The Most Stressful Part Of Her ‘Shark Tank’ Experience

Sarah Field - Author
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Jan. 7 2016, Updated 4:58 p.m. ET

Shark Tank viewers will get an update tonight on Lani Lazzari, the entrepreneur behind Simple Sugars who made a deal with Mark Cuban while still a teenager. Lazzari will appear on Beyond the Tank to discuss what’s happened since her season 4 pitch and how she’s continuing to achieve success.

Last year, Lazzari, who started her business when she was only 11-years-old, revealed the most stressful part of her first Shark Tank experience. Surprisingly, it was not appearing in front of a panel of multi-millionaires as an 18-year-old. As she told Smart Business, in May, 2015, it was the process that came after she’d taped her segment.

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“[Waiting] was the most stressful part of the whole thing. It wasn’t actually going and doing the pitch; it was just waiting to hear — waiting for them to get in touch with you and tell you if your episode was going to be on TV.”

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She eventually received that confirmation after her deal with Cuban — $100,000 for 33 percent — closed. She received her funding and later that same month was told her episode would air in two weeks.

Simple Sugars received a predictable spike in sales after her Shark Tank episode aired, but thankfully, those sales never plummeted after the influx of Shark Tank orders. Lazzari hit $1 million in sales within six weeks. Her online sales eventually leveled off, but she has retained her repeat customers.

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