Chevrolet Announces 2016 Trax Midnight Edition
Chevrolet recently announced the 2016 Trax Midnight Edition, a blacked-out styling crossover for the standard small SUV and builds upon the momentum of the brand’s record high crossover sales in 2015.
An estimated 1000 Chevy Trax crossovers will hit dealerships towards the beginning of February joining the cast of an increasing number of models by the American carmaker, which will receive the same blackout indulgence style as the full-sized Silverado, midsize Colorado pickup trucks, and Impala sedan.
Based on the SUV’s top-spec LTZ trim, the special edition Midnight Trax will feature black wheels, beltline molding, bezels, and door handles, in addition to a black rear license plate applique. Inside, the seats will be clipped with gray tones, and the floor mats come equipped with gray piping.
Chevrolet’s crossover sales increase is far outstripping the rest of the country partly in thanks to the Trax series. Over the last 11 months, the Trax has mainly caught the eyes of females and the social urban youth market, with sales figure that has totalled 57,707 so far. This placed the Trax at second in its category, approaching a 20 percent share in the market. Chevrolet crossover sales were also up by 35 percent during the same time.
It’s quite startling to think that this gorgeous little piece of luxury almost didn’t even make it to these shores. When originally announced back in 2012, Chevrolet didn’t want it to go wheel-to-wheel with the likes of the Chevy Equinox and the Buick Encore crossovers but expanding sales for the small SUV swayed the automaker to take a sizable gamble.
“Introduced just a year ago, the Trax has quickly become an important vehicle for Chevrolet, bringing in new, younger and more female buyers to the brand,” said Betsy Flegg, senior marketing manager, Chevrolet Crossovers.
“The small SUV segment is the fastest growing in the industry and models such as the new Trax Midnight Edition provides customers an expressive option,” he went on to add further.
The Trax, which fuses the agility of small cars and convenience with an SUV, offers as much as 48.4 cubic feet of space for storage. A 1.4L turbocharged engine offers the effectiveness of a small engine – an EPA-approximated 34 mpg highway (FWD models). The power of a larger engine, meanwhile, is available on-demand. Connectivity capabilities consist of an available 4G LTE WI-Fi hotspot.
The 2016 Chevrolet Trax Midnight Edition is available for an additional $500 to the Trax LTZ’s $26,125 suggested retail price (MSRP includes destination charges, but omits tax, title, and other various dealer fees) when it goes on sale in late February 2016.
Chevrolet is one of the biggest players in the global auto market. Its business has extended to more than 115 countries, and the company sells around 4.8 million cars and trucks every year and there is no doubt that the trax is one of the 2016 models to watch out for this year.
According to Chevrolet, it is committed to providing its clients with fuel efficient vehicles that are characterized by their winning performance, as well as active features for safety, and superb technology that is extremely easy-to-use, all at a reasonable price.
Chevrolet, which is also sometimes referred to as Chevy, was founded by Louis Chevrolet. Lois took over the General Motors founder William C. Durant on November 3, 1911, in Detroit to form the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to attain a controlling stake in General Motors with a reverse merger in 1918, which pushed himself back to the GM presidency.
After Durant’s second spell in charge in 1919, Alfred Sloan made Chevrolet the volume leader in the General Motors family. Chevrolet went on to overtake Ford as the best-selling car in the United States by 1929.
[Image via Wikipedia]
