‘Call Of Duty: Black Ops III’ To Surpass Previous Titles’ Success Due To Treyarch’s New Strategy?

Call of Duty might have failed to enter a new era of success with their recently launched game, Call of Duty: Black Ops III, but they are expected to bounce back slowly.

It was just six weeks ago when Activision Blizzard released the full version of the game to the market, but they are still not hitting the desired sales number.

The 12th edition of the franchise was slow during its first week. According to a report from VGChartz, the first week sales were lowest among the other Call of Duty titles. However, Forbes noted that three weeks later, the sales have gone up and has even surpassed Advanced Warfare’s sales for 2014.

Though the numbers have been quite impressive, they still failed to hit the sales from the previous Black Ops titles. At its fourth week, Black Ops III has reached about 12 million in unit sales while Call of Duty: Modern Warfare 3 and Call of Duty: Black Ops II were already at 17 million units moved at this stage.

The Reasonable Strategy

Activision might have a unique strategy for launching Black Ops III, and critics are not sure if they have won this time.

The hype for Black Ops III had been tremendous this year. Black Ops III has been in every rumor section of technology sites. Gamers were also looking forward for its release. However, because of a couple of launch delays, Treyarch, Black Ops III developer, needed to create something to pacify the demands of the public.

Call of Duty released a couple of teasers and a beta gameplay to the fans. Because of this, they were able to regain the fans’ trust and show them that Black Ops III was “worth the wait.”

The slight variety in the sales numbers between Black Ops III and the previous titles was also due to the fact that the majority of gamers were still transitioning from older console versions to the new ones, PlayStation 4 and Xbox One.

Once the transition amongst gamers begin to finalize, Black Ops III sales are expected to boost.

Black Ops III Winning Gamers’ Hearts

Treyarch has been very careful of how they treat their gamers. When the gamers needed a validation for the game, they provided them ample beta content to ponder on. When gamers asked for improvements, they were quick to respond and provide bug fixes.

Because of the connection they are building with their gamers, Treyarch has found a good foundation for the following weeks’ sales for Black Ops III. Together with the transitioning gamers (from old consoles to new consoles), Black Ops III sales are expected to hit a new record in the next three to four months.

Treyarch has lined up their community demo for the PC version of Black Ops III. According to The Revoluzionne, Black Ops III beta for PC was offered for fans so they could experiment with the modding tools of the game. This will also allow the beta testers to create their own maps. The game developers have not divulged how the fans could apply for beta testing.

Having mod versions on Xbox One and Playstation 4 could also be possible but Treyarch has not confirmed this feature yet.


Black Ops III is set in the 2065 year. It still follows the native Call of Duty first-person shooting narrative, but the storyline revolved around the player and his or her partner, Jacob Hendricks.

Black Ops III is available with three modes of gameplay: Campaign, Multiplayer, and a new Zombies feature.

[Image via Marco Verch]