The Captain America: Civil War official trailer was released just last week, and it’s already breaking records. The newest Marvel film, set for release in May of 2016, is making waves with both its heart-wrenching plot and the number of views it’s received. The first official trailer has been viewed more than 61 million times in just 24 hours.
To put this into perspective for those who have a hard time wrapping their heads around 61 million of anything, this almost doubles the amount of views for the previous record holder, which was Avengers: Age of Ultron. This preview managed to gain 34 million views in its first 24 hours of release, which is impressive in and of itself. It was hard to imagine anything beating that record, but Civil War practically doubles it, leaving no end to this epic film that still has six months to go before release.
— Business Insider (@businessinsider) December 1, 2015
This record makes it the most views for any Marvel title, but more importantly, the most viewed debut trailer of all time. Before that, Star Wars: The Force Awakensheld the record with 55 million views in the first 24 hours.
But Star Wars still holds the top spot in something. The second Force Awakens trailer managed 112 million views within the first 24 hours following its October release. That was around the same time that tickets to the opening show were released, and users trying to access the system practically disabled the internet during the process.
In addition to views, the newly advertised Marvel film also received the most tweets, retweets, likes, shares, and comments of any other new trailer. It essentially blew up the world of social media.
For those who aren’t familiar with the storyline behind Civil War, it’s based on a comic book with the same title. It focuses on a split between the forces of good, as many of the Avengers pit themselves against each other.
The reason for the split stems from the political backlash against the superhero community. Following several incidents with civilian casualties, the public decides to take a stand and limit the amount of power and immunity they allot to superheroes. Captain America chooses to fight this decision and brings a team along with him as a result.
The buildup to the rebellion is not entirely clear, nor is the complete story arc. But we do know that one team led by Captain America will be pitted directly against another team led by Iron Man. The Cap’s team consists of the Winter Soldier (Bucky), Hawkeye, Falcon, Sharon Carter, Ant-Man, and the Scarlet Witch.
Iron Man’s team will consist of Black Widow, Spider-Man (there’s still speculation on which side Spider-Man will take), War Machine, and Vision. Stark’s team is definitely the smaller of the two, but it’s arguable that the two are very evenly matched. There’s currently no sign of the Hulk or Thor in the upcoming film, but later trailers may reveal otherwise.
The trailer is perhaps so successful because it does an excellent job of conveying real emotions. Seeing the team of Avengers fighting directly against each other isn’t easy for Marvel fans to take. At one point in the film, Captain America teams up with his old friend Bucky-turned-the-Winter Soldier to take turns beating Iron Man to the ground. Friendships are rekindled and torn apart, and it’s hard not to feel something when watching the trailer.
There’s been a lot of buildup to the release so far, and it’s not likely to stop anytime soon. More trailers are set for release in the six months until the film hits theaters. Captain America: Civil War is already breaking records, and it’s expected to break even more.