Social media giant Facebook has just announced that it has managed to double its daily views from its users since April.
From 4 billion views, Facebook now gets a whopping 8 billion views each day, which is primarily attributed to photo sharing, videos, and ads.
— The Verge (@verge) November 4, 2015
In addition, the world’s biggest social network reported 1.55 billion monthly active users as of Sept. 30, of which 1.39 billion users access Facebook through their mobile devices. Because of its success in advertising and getting people to view content on its pages, Facebook could soon venture into mainstream media as an advertiser.
“In the medium to long run, we believe that we’re not competing between Facebook and Instagram. We’re competing with other forms of media,” said Sheryl Sandberg, Facebook’s Chief Operating Officer.
Earlier this year, there were some worries from investors as Facebook increased its expenses to $3 billion, which is 68 percent higher than the third quarter of last year. The company has reportedly used this budget for hiring and building data centers. However, the recent numbers show that Facebook has successfully used those funds to make the world’s largest social network even larger.
In addition, revenue has also blown up by 45.4 percent to $4.3 billion, 78 percent of which is generated from mobile transactions.
As a result of the report, Facebook stock reached an all-time high on Wednesday, peaking at 5 percent or $109.34 in extended trading. While the stock dipped to +2 percent for a while, it went back up and settled at 4% after the earnings call.
This means Facebook’s stock is at it currently at its peak, with shares up by about 25 percent since August.
“We’re just so early in this right now,” said CEO Mark Zuckerberg said when he was asked about the impact of videos on Facebook’s success.
“It’s pretty amazing how quickly it’s growing. But there’s a lot more to do,” he added.
In the report, Facebook earnings came mostly from North America and Europe, while the Asia-Pacific region and the rest of the world only attributed $1.1 billion or about 25 percent of the total.
The U.S. and Canada alone have an average revenue of $10.49 per user throughout the region, in contrast to just $1.39 per user in the Asia-Pacific region.
This is in spite of the fact that Facebook has been at the forefront of the initiative to bring Internet connections to everyone around the world. Zuckerberg’s Internet.org has reportedly made significant progress in Africa, although the effects of those efforts may not be evident right away.
— Bloomberg View (@BV) October 29, 2015
Facebook is banned in China, the world’s biggest social media market, which instead uses its own social media programs. However, the country is reportedly among the company’s biggest advertising markets, as Chinese businesses want to promote their products and services outside of the country.
Still, Zuckerberg, 31, said in the conference call that Facebook is still aiming to penetrate the Asian country at a much larger scale. “You can’t have a mission of connecting the world and leave out the biggest country,” he said. “That is a situation we are going to need to find a way forward on.”
Meanwhile, as far as ads are concerned, the Menlo Park, California-based company has been offering a wide variety of marketing tools and products for small and large-scale businesses. These tools can be used to reach potential customers through PCs or their mobile devices.
Facebook successfully added 400 million users to its audience when it included photo-sharing website Instagram in its “advertising system.” Meanwhile, other apps that the company uses to increase Facebook use, and to introduce new ads, include WhatsApp and Messenger, which have 900 million and 700 million users respectively.
[Image by Justin Sullivan, Getty Images]