Plus-Size Fashion Now In Trend As Just Beautiful Fashion

Carol Ruth Weber - Author

Oct. 10 2015, Updated 4:30 p.m. ET

Plus-size fashion was once the only wording available for those women of a larger size seeking the fashion section of their favorite store. Now noting that the wording plus-size fashion can be derogatory, many retailers are now simply removing the plus-size label and grouping the larger sizes in with their standard clothing lines.

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Reported in the ModCloth blog on October 6, the company ModCloth has retired their named plus-size labeled section from their website. Opting to address all sized women as equals, ModCloth is now grouping their formally larger sized clothing with all other sizes in their catalog. After observing for a few years different sized and shapely women shopping together in their brick and mortar store, looking at the same designs in the same sections, ModCloth felt it was time to take the often thought of as disparaging section of plus-size out of their on-line site as well, noting “Can’t we all just shop together?”

ModCloth is in trend with many companies recognizing that women come in all shapes and sizes and should not be labeled plus-size. Melissa McCarthy, the wonderful actress, recently shed some pounds but is still considered a curvaceous woman. McCarthy may be plus-sized in her acting abilities, but she considers herself a woman who just happens to wear a larger size than others and adores fashion. With that notion, McCarthy took hold of her one time dream of studying fashion and has morphed it into designing her own clothing line, Melissa McCarthy Seven 7, being sold in top department stores.


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