Should Twitter Change Their Character Count?

Thomas Kennedy - Author

Sep. 30 2015, Updated 7:48 p.m. ET

Twitter is considering changing the character count allowable in each tweet. Or, rather, in the words of Re/Code, the blog that broke the story about Twitter’s character limit shifting, “Twitter is building a new product” that will allow users to do this.

The language being used to describe this formal shift seems to imply that this will be some kind of pay-per-character play. This actually makes a lot of sense.

Up to this point, Twitter has been in a seemingly never ending struggle to become profitable like “all the other” big Social Media platforms (Facebook, LinkedIn). They were profitable for like one quarter at the end of 2013. Otherwise they’ve been hemorrhaging money for their entire history as a publicly traded company and even as a private entity.

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The company’s ability to pull in gross revenue has increased consistently, but their expenses have always increased more rapidly than their ability to bring in money. As a result their net profit has been negative year after year. Check out this depressing graph of Twitter’s net income over the past five years.


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