‘Beebo’ Hands-Free Baby Bottle Feeder Becomes Ashton Kutcher’s First ‘Shark Tank’ Deal

It was an idea that apparently struck a good chord with parents and investors. Called the “Beebo,” it was the first product featured on the episode of Shark Tank that aired on Friday, September 25. Accordingly, Ashton Kutcher made his Shark Tank debut, as reported by Yahoo! Finance‎, and Ashton became an investor in the Beebo.

As seen on Amazon, the Beebo hands-free baby bottle holder gives parents a free hand when holding a bottle for a baby to feed from. The Beebo device allows those feeding a baby to sling the Beebo over their shoulders and pop the baby bottle inside of grooves designed to hold a plethora of different bottle styles and sizes. That way, instead of having a hand that’s perched holding a bottle for minutes upon minutes as the baby leisurely feeds, that same hand can be used to hold a book to read to the baby — or even check texts or email or all the things parents do when they’re multi-tasking.

Shark Tank fans didn’t get to see 37-year-old Ashton use the Beebo on his own baby, however, because even though some of the sharks encouraged Kutcher to bring his baby out, Ashton quipped that he was pretty sure his baby didn’t want to appear on camera. Kutcher and Mila Kunis haved sued the Daily Mail, reports the Guardian, over claims that the publication ran two articles about their daughter, Wyatt. The articles reportedly included family snaps of the trio out and about, and also included clothing ads that the publication often uses in order to help readers find a certain celebrity’s “look” or fashion stylings. In the lawsuit, Kunis and Kutcher stated that they should be afforded the luxury of going out in public without being hounded by photographers.

“Ashton and Mila understandably value their private and family life, and in particular their personal time with their daughter. Like any other family they should be allowed to enjoy family outings without being pursued by photographers. They have made it clear that they do not agree to the publication of photographs of such occasions.”

Therefore, it’s no wonder that Ashton’s Shark Tank debut, as reported by Business Insider‎, went well — but found Ashton refusing to put his daughter on camera. Ashton did agree to help out on the marketing end of the Beebo product, so apparently, Kutcher might not be so shy when it comes to perhaps appearing in Beebo ads or acting as a paid product endorser. Ashton admitted he’s not good on the other end of product development, such as distribution and the like.

[Image via Beebo]