Kendall Jenner’s net worth has topped over $4 million as the teenager joins Forbes magazine’s The World’s Highest Paid Models list for 2015. Jenner, a newcomer to the list, came in at number 16, just behind supermodel Kate Moss, reports Forbes.
While Kendall has earned a net worth of $4 million, much more than some of her more experienced counterparts, her meteoric rise is because Jenner has been able to leverage her 36.4 million Instagram followers to skyrocket her net worth. According to Forbes, models are not usually paid much for gigs, but business-savvy models can use the exposure to gain lucrative contracts with brands.
Although she’s a newcomer to the Forbes list, Jenner is far from inexperienced in the fashion world. According to the Daily Mail, Kendall started modeling when she was 14-years-old, after the legendary Wilhelmina Models signed her, landing her a job in a Forever 21 campaign.
Getting noticed and being hired wasn’t as easy as expected for a reality star. Kendall revealed in an interview with V magazine that her celebrity status made it “kind of hard” to land jobs at first.
Kendall explained that “[y]ou have no idea how many doors closed on me and how many adults were either initially reluctant to take a chance working with me or who outright laughed at me behind my back. It was kind of hard because all I was doing was going on go-sees, trying my best to break into this business as a teenager.”
By 2014, however, Kendall was invited to catwalks during Fashion Weeks worldwide, including in New York for Marc Jacobs, London for Giles Deacon, and Paris for Givenchy and Chanel, reports the Daily Mail.
As Kendall Jenner has risen to super model status, her reality stardom is partially the reason for her burgeoning net worth. Jenner has starred in campaigns for big-name brands such as Givenchy, Estée Lauder, Marc Jacobs, Fendi, Calvin Klein, and Balmain, according to the Daily Mail, surpassing more experienced models particularly because of her large social media following.
Forbes reports that Kendall Jenner’s social media followings are key to promoting her net worth since “Kendall’s generation is more influenced by digital media than television, magazines or any other forms of advertising,” said Chris Gay, general manager of The Society Management, which represents Kendall Jenner.
The 58 million fans Kendall Jenner has amassed over social media are enough to make any brand drool since any endorsements will reach many more millions of people. Her large following makes Kendall a good bet for brands such as Estée Lauder, Calvin Klein, and Karl Lagerfeld eyewear. Lucrative contracts like these only serve to boost Jenner’s net worth.
[Image credit: Slaven Vlasic/Getty Images]