A thirteen-year-old girl has launched a potentially lucrative business built around her innovative cure for hiccups.
Kievman's idea for a hiccup cure came after she was afflicted with a stubborn case of the hiccups two years ago and decided to test a number of folk remedies from sipping water out of an upside-down cup to drinking salt water. Eventually, after curing her hiccups, the future doctor combined her three favorites in order to form her own patent pending cure for the annoying ailment.
Her three part cure is composed of sugar, apple cider vinegar, and lollipops. While she claims she is still in the process of "tweaking the taste," her invention has already received a considerable amount of attention and resulted in her enlistment of M.B.A. students, who will assist with launching her start-up.
Hiccupops is the name of the innovative new hiccup-stopping lollipops which are scheduled to hit the market this summer.
A serial entrepreneur, Danny Briere, who founded Startup Connecticut, currently has Mallory Kievman's new company in their start-up incubator. Briere was quoted by the NY Times having said:
"It’s very rare, when you’re evaluating businesses, that you can envision a company or product being around 100 years from now. Hiccupops is one of those things. It solves a very simple, basic need."
"I went there, and I knew it would either be a hit or a miss project. People would either like it, or they would think I was crazy."