‘San Andreas’ Earthquake Scare Boosts Disaster Kit Sales

The box-office hit movie, San Andreas, has apparently caused earthquake awareness to skyrocket!

That substantial increase in awareness has actually worked out very well for EarthquakeStore.com, an online provider of earthquake supplies and disaster kits.

According to TMZ, the company has generated $100,000 in sales from disaster kits alone in the past two weeks — a reported 300 percent increase.

The massive earthquake featured in the Brad Peyton-directed disaster film starring Dwayne Johnson and Carla Gugino was completely fictitious. It was not even based on a true story.

However, EarthquakeStore.com focuses on making sure that people are prepared for the real-life natural disasters by providing them with the supplies and kits that they need for the critical times of a disaster’s aftermath.

“Being prepared can help you during those critical hours or days after a catastrophic earthquake, hurricane, tsunamis, tornado, fire, car breakdown or terrorist attack. The first 24-72 hours following a disaster are critical. Having the right bug out bag, survival kit, earthquake kit, survival gear, emergency food and water can make the difference between life and death.”

One of the earthquake-specific items sold on the company’s website is the “Quake Alarm.” It is reportedly the only earthquake detector that has been endorsed by the American Rescue Team International (ARTI). Long before the main shock of an upcoming earthquake, this device is apparently designed to provide consumers with a warning in addition to monitoring the earthquake’s aftershocks.

The “Family Earthquake Survival Kit” provides up to four people with medical supplies, food, and water in a sturdy carrying case for $159. There is even a “Deluxe Emergency Preparedness Kit,” which consists of a little bit of everything from a radio, food, and water purification tablets to light sticks, safety accessories, and tools for $249.

San Andreas focuses on a major earthquake registering 9.1 on the Richter scale that occurred as a result of the shift of the San Andreas Fault.

Dwayne Johnson stars as Raymond Gaines, a helicopter rescue pilot for the Los Angeles Fire Department that is struggling with a divorce from his estranged wife as well as planning an upcoming father-daughter trip.

In its opening weekend, the earthquake disaster film was the No. 1 movie around the world — generating over $114 million at the box office.

[Image Credit: Dollar Photo Club]