Under Armour Apologizes: Company Pulls Iwo Jima-Inspired ‘Band of Ballers’ Shirt, Fans React

Lindsay McCane - Author

Oct. 28 2016, Updated 7:45 a.m. ET

Under Armour has issued an apology following the backlash they received for their “Band of Ballers” T-shirt that showed a comparison to servicemen raising the U.S. flag on Iwo Jima during World War II.

The company issued the following statement on their Facebook page:

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“Under Armour has the utmost respect and admiration for the men and women on active duty and veterans who have served our country. As such, we deeply regret and apologize that a t-shirt that was not reflective of our values in honoring and supporting our country’s heroes went on sale.

“We have taken immediate action to remove it from retail and will take great measures to ensure this does not happen again. Supporting those who serve our country has been part of our brand’s DNA since the very beginning, and through our partnerships and by working directly with military organizations, it will always serve as the foundation of our efforts to give back.”

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The shirt portrayed men raising a basketball hoop in a similar fashion of those military heroes who rose the flag all those many years ago, according to USA Today.

On Saturday, the company also released an apology statement, via Twitter.

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Fans were instantly outraged at the comparison and took to social media to voice their concern.

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Do you think the “Band of Ballers” T-shirt was disrespectful? Do you agree with Under Armour pulling the shirt? Leave your comments below.

[Photo via Twitter]


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