Reese Witherspoon Launches New Lifestyle Brand Inspired By Southern Charm, Y’all

Reese Witherspoon is celebrating her Southern heritage and upbringing with the launch of her new clothing and lifestyle brand Draper James.

The Hot Pursuit actress told Good Morning America she has been working on the project for three years, and has been hands-on every step of the way. She said she has poured lots of love into the company that’s named after two people who are very close to her heart.

“I’ve gone through so many things over and over again … there’s a lot of care and love in this project. And I don’t get involved unless I am touching everything, and seeing it. Because it’s also my family name. Draper James is my grandmother’s name, and my grandfather’s name put together.”

The line includes, clothing, accessories, jewelry, and home decor. Witherspoon also gets to indulge her lifelong obsessions with beautiful stationary, and a Southern belle staple — monograms.

“Ever since I was a little girl, I always wanted to have a stationery store. Always. I’ve been obsessed with stationery and monograms. There’s something about Southern girls and monograms, we literally — if it’s not moving, we monogram it.”

Reese Witherspoon Launches New Lifestyle Brand Inspired By Southern Charm, Y'all

The Nashville native joins several other celebrities in launching their own lifestyle brands. Jessica Alba has had great success with Honest Company. Kate Hudson and Carrie Underwood both created women’s workout clothing lines — Fabletics and Calia by Carrie Underwood.

Reece Witherspoon is proud to say that 70 percent of Draper James items are manufactured in the United States. The goal is to eventually bring that up to 100 percent. The products are available exclusively online for now, but a brick and mortar retail store will open this Fall in Witherspoon’s hometown of Nashville.

[Images via Facebook]