Social Median wants to be Digg for 2.0 geeks

Duncan Riley - Author

Jun. 15 2013, Updated 3:42 p.m. ET

New FriendFeed mates with Digg and has a rabid child service Social Median has launched with a pitch straight at dyslexic, attention starved 2.0 types and people who want more meat than Digg provides.

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OK, so the introduction was a little harsh, but so is the mix of everything Social Median is trying to be. It looks like a Digg clone, complete with user voting, and categorized subject matter. style you can bookmark content and add it to Digg Social Median and share that list with friends. FriendFeed style you can follow others, comment on items, and digglike “clip” your support of those items. For good measure, throw in some semantic word play and user defined groups, where you can subscribe to “news networks” that pull data directly from feeds or are autocreated by a secret recipe that in theory delivers relevant content.

Confused? Good, so am I.

I’ve only not long joined, and to be fair to Social Median I should give the service more time. One obvious positive element it has going for it is a loyal user base; where as most Digg clones social voting destinations open with little activity, an extensive closed beta sees Social Median launch with an established user base of around 4,000. And unlike the try it then never return alphas, betas, gammas and open special invite sales we often see in the space, a sizable portion of that 4000 users has actually stuck around. Could Social Median be sticky perhaps in the same way FriendFeed has to many who daily use it?

Here’s what I think: Social Median wants to be Digg for 2.0 geeks. It takes the Digg model, throws in all the trendy, in interactive tools, a touch of semantic delivery and social networking, and wallah, a destination only a 2.0 geek could love. And guess what, I’m betting it might just work.

Louis Gray has more.


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