Given that Marvel have always had a sense of humor in regards to their movies — both in the content itself, and in their marketing — and given how Ant-Man has never been the most serious of superheroes, it’s easy to see how Marvel came up with its new marketing plan for their upcoming superhero flick Ant-Man. Behold, some of the new billboards that have been popping up all over Australia.
These tiny billboards for “Ant-Man” in Australia are a smart marketing move. pic.twitter.com/3yhMdJrH0X
— Kaizer Allen (@KaizerAllen) April 21, 2015
— Comic Book Resources (@CBR) April 21, 2015
As these new posters suggest, Ant-Man is no doubt filled with humor. Described as a heist film disguised as a superhero film, it features Rudd as reformed thief Scott Lang, who’s been enlisted by the original Ant-Man, Hank Pym (Michael Douglas), to steal his size-shrinking suit and technology from the clutches of his former partner and current enemy. In doing so, Lang assumes the role of superhero in training, as he wields his newfound Ant-Man abilities. But don’t blame him for the name. As he says in the latest trailer — which you can see below — it wasn’t his idea.
The last time Ant-Man hit the headlines was when director Edgar Wright decided to step away from the film, and then be replaced by Peyton Reed. After Reed’s announcement, the loss of Wright, as well as Reed’s suitability as the new director, was called into question. Kevin Feige, who has produced several of Marvel’s movies in the past few years, stepped in to defend him.
Kevin Fiege said he’d known Reed for a long time, and reminded the crowd that Reed was attached to The Fantastic Four over ten years ago. Fiege said that Reed had “awesome ideas and an awesome vision” for that movie, but Kevin said Reed ended up leaving the film for various reasons.
After that, Kevin Fiege dropped the tidbit that Reed had actually been in talks to do Guardians of the Galaxy.
“He [Peyton Reed] had a lot of awesome things to say on Guardians. But James [Gunn] had a slightly more solid take that was of interest to us. But Peyton was always on our lists, so when this happened and Edgar [Wright] said ‘Not for me,’ we met with a handful of people, but Peyton was always one that I thought would be great.”