The SciFi channel is looking to be more “hip” with the new name “Syfy” from July 7.
The change of name was defended by network president Dave Howe in a statement.
“It gives us a unique word and it gives us the opportunities to imbue it with the values and the perception that we want it to have…It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise,” he continued.
Hip to be square? I’m going to be sick. Imagine Greater as a tag line? WTF?
Naturally fans aren’t all that amused. THR has a rundown of some of the criticism here.