Bruce Jenner Distances Himself From The Kardashians Ahead of Sawyer Interview

Former Olympian-turned-reality star Bruce Jenner seems to be distancing himself from the massive Kardashian brand he helped create.

Radar Online reports that Jenner has secured the services of publicist Alan Nierob. Nierob has represented several A-list celebrities, including Steve Martin, Denzel Washington, and Mel Gibson. Industry insiders say that Jenner’s brand has been diluted over the years by his association with the Kardashians. When he was married to Kris Jenner, it was no big deal, but now that Bruce is in transition and trying to sell his story, the Kardashian brand could actually hurt him.

This isn’t the first move Bruce Jenner has made to separate himself from the Kardashian family since his divorce from Kris Jenner was finalized. The Kardashians recently signed a staggering $100 million contract for the family reality shows, including the flagship show, Keeping Up with the Kardashians. Neither Bruce nor his sons, Brody and Brandon, were included in the negotiations.

Reports differ on whether Bruce’s exclusion from the $100 million payday was his choice or punitive action from his ex-wife, Kris Jenner. As previously reported by the Inquisitr, Bruce Jenner’s gender reassignment has been humiliating for Kris Jenner, according to her sister Karen Houghton.

“For Kris, it’s just extremely humiliating that Bruce is doing this, and she is taking it very personally. As with anyone, it has embarrassed my sister. It’s been humiliating for her. I told Kendall and Kylie, ‘I love your dad, I will always love him. I don’t care what he is or does’. I know this is hard on them.”

As previously reported by the Inquisitr, Bruce Jenner filmed a two-hour documentary with Diane Sawyer, which is scheduled to air April 24. The video will detail what led to Jenner’s decision to transition from male to female, but the bulk of the story has reportedly been captured in a docu-series, which Jenner is hoping to sell to the highest bidder.

Bruce Jenner may be banking on interest in his story generating a bidding war. The reality series documenting Jenner’s transition and life as a woman was originally supposed to air much closer to the Diane Sawyer interview, but a fatal car crash caused Bruce Jenner to shelve the project. There is one important reason the project may see the light of day: Jenner may need the proceeds to cover a lawsuit.

On February 7, Jenner was involved in a car accident that resulted in the death of his neighbor, Kim Howe. While no criminal charges have been or are expected to be filed against Jenner, Howe’s surviving stepchildren seem poised to file a wrongful death lawsuit against Jenner.

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