Madonna's 'Rebel Heart' Album Sees Huge Sales Increase After Jimmy Fallon Appearance

Daryl Deino

On Thursday evening, Madonna appeared on The Tonight Show with Jimmy Fallon. She performed "Holiday" with Jimmy Fallon and The Roots, which was well received. She did a satire of a comic standup routine, which people didn't seem to realize was satire. However, the performance of her upcoming single "B*tch I'm Madonna" is the performance that sent Rebel Heart, which was out of the iTunes 200, back to No. 19 on Friday evening (it has since fallen to No. 24).

Besides gaining new life on iTunes, Rebel Heart saw a comeback on Amazon as well. Though Madonna certainly had some criticism for her Jimmy Fallon appearance, the type of gain she saw on the charts is usually only reserved for huge award show performances, not late night talk show appearances. It's not clear how long the album will stay on the charts due to the Jimmy Fallon effect, but at least Rebel Heart has been dug up from its grave.

There is more good news for Madonna. Her new video for "Ghosttown" has received far over two million views, while the song is still making major inroads on Adult Contemporary radio. "Ghosttown" is the second single from Rebel Heart and the video has received positive reviews. Digital Review was one of the many outlets that was impressed with Madonna's latest video.

"Her music video was directed by long-time collaborator, Jonas Akerlund, who had previously worked with the pop queen on videos for her singles 'Ray of Light,' 'Music' and 'American Life.' It features Oscar-nominated actor Terrence Howard, and it has an interesting, futuristic story-line to it. Her choreography is as impressive as ever."
"I think this is actually Madge's best music video since 'Hung Up,' not to mention her greatest single choice since that time period. Say what you will about Rebel Heart, but creatively, she's more on fire in this era than she has been in a long time."

[Photo Credit: Us Magazine]