Win Tickets To The Upcoming Kanye West Concert That Money Just Can’t Buy

While Kanye West is no stranger to the press, providing a steady stream of controversial outbursts and public temper tantrums, it appears as if the outspoken musician may be making an attempt to change his notoriously self-aggrandizing image.

Fans of West were introduced to his softer side recently when he released the video for “Only One” on the Ellen DeGeneres Show last week. In the video, Kanye is seen walking hand in hand with daughter North West before holding her in his arms and softly singing to her, while baby West stares lovingly into her proud papa’s eyes.

And apparently this new, gentler papa West is also down to play concerts for free.

In an online flier that appeared this morning, Roc Nation announced its first annual Roc City Classic will take place Thursday, February 12, during the 2015 NBA All-Star Game weekend. The concert event will be hosted by Kanye and Kevin Durant (who signed with Roc Nation Sports in 2013) and it will be free.

There is one catch, however. While the event won’t cost attendees a dime, you still have to get a ticket in order to get in. And you won’t find them anywhere. Confused? Let me explain. In a clever marketing gimmick that brings to mind the highly sought after Golden Tickets of Willy Wonka and the Chocolate Factory, you’ve gotta win to get in.

So how do you get your hands on those coveted tickets to see Kanye West perform? Details are still kinda vague. So far, we know that there are a couple of ways to win.

New York’s Power 105.1 FM, who is presenting the show alongside Roc Nation, will be giving out ticket 4-packs on-air all weekend long.

According to HipHopWired, you can text “BOLDMOVE” to 95577 for a chance to win tickets from presenting partner Sparkling ICE.

You can also follow @rocnation and @power1051 on Twitter and visit RocNation for updates on more ways to get in to the show.

The gates will open at 6 p.m., and the show begins at 8 p.m. in Manhattan, just outside of Madison Square Park.