With Apple entering 2015 with a strong, profitable lead, Samsung is readying its aim with the pending release of the Galaxy S6. Although Apple has never been outdone by Samsung in mobile profit, competition between the two tech brands is heating up this year. As Fredric Paul recently pointed out on Network World, Apple is experiencing record sales of the iPhone 6 Plus, indicating consumers are opting for larger screens and more powerful specs.
Despite Apple’s reign in 2014, Samsung continues to admirably compete with the pending release of the Galaxy S6. Rumored to have a 5.5-inch AMOLED display, the Samsung Galaxy S6 will feature Gorilla Glass and a 20MP camera, GSM Arena reports. With an expected release date of March 1, the Galaxy S6’s expandable memory, speed, and security features also rival those of the iPhone 6 Plus, which Samsung is hoping will boost upcoming sales and stabilize its market position. As previously reported by Cheap Phones, Samsung’s Galaxy S6 will also include an unprecedented 3GB of RAM.
Apple’s Q4 2014 sales for the iPhone 6 Plus neared 75 million, whereas Samsung is seeing a decline in sales for the same period. Kantar Worldpanel ComTech‘s Chief of Research, Carolina Milanesi, commented on Apple’s success by noting the company’s growing mobile device portfolio. Milanesi also pointed out the Cupertino, California, company strategically priced the iPhone 6 and iPhone 6 Plus concluding, “Apple was able to take advantage of a weaker Android offering at the premium end of the market.”
Consumers are choosing feature-rich, larger smartphones for the ideal combination of size, power, and convenience. Thus far, iPhone 6 and iPhone 6 Plus sales have been fueled by the enhanced security offered by Apple and the many compatible tech gadgets being made to complement the two. Recently reported by Inquisitr, companies like Olloclip are designing feature-rich add-ons for iPhone 6 and iPhone 6 Plus. Olloclip’s clip-on lenses transform Apple’s newest iPhone models into a camera capable of taking professional digital photos.
Apple’s iPhone 6 Plus is thus far the best combination of a phone and tablet, and the company’s sales figures support this fact. However, Samsung’s as-yet-unreleased Galaxy S6’s specs indicate the company is pulling out all stops with this model. After facing a disappointing quarter, Samsung must hit the Galaxy S6’s release out of the park to recover. When compared with Samsung’s Q4 2013 profits a year earlier, profits fell an alarming 36 percent, per Daily Tech.